NordVPN Alternatives, NordVPN is one of the most recognisable VPN brands in the world. It is fast, widely supported, and packed with features. For many users, it works perfectly well.
However, popularity does not always mean it is the best choice.
When users look beyond marketing and focus on privacy, transparency, pricing, and long-term trust, a number of VPN providers are frequently chosen before NordVPN. This guide explains why, and outlines the specific situations where alternatives are a better fit.
This is a non-affiliate comparison based on practical decision factors rather than promotions.
Quick Comparison: VPNs Often Chosen Before NordVPN
| VPN Provider | Best For | Why Users Choose It First |
|---|---|---|
| Proton VPN | Privacy and transparency | Swiss jurisdiction, open-source apps, independent audits |
| Mullvad VPN | Anonymity | No email required, minimal data collection, flat pricing |
| Surfshark | Value | Unlimited devices, lower long-term cost |
| Private Internet Access (PIA) | Power users | Proven no-logs history, advanced configuration |
| IVPN | Ethics and trust | Open-source software, transparent ownership |
| NordVPN | Mainstream users | Large server network, feature-rich platform |
Why NordVPN Is Not Always the First Choice
NordVPN offers strong encryption, good speeds, and a large global network. However, experienced users often rank it lower due to several recurring concerns:
- Heavy marketing and frequent upselling
- Higher pricing outside of promotional periods
- A past security incident that still influences trust decisions
- Less transparency at the application level than some competitors
- A feature-heavy approach that adds complexity for users who want simplicity
For users who prioritise trust signals over brand recognition, these factors matter.
Key Factors That Lead Users to Choose Alternatives
Privacy and Jurisdiction
Where a VPN company is based has a direct impact on how user data is handled.
Providers such as Proton VPN, based in Switzerland, operate under some of the strongest privacy laws in the world.
Other providers minimise data collection altogether, reducing exposure regardless of jurisdiction.
For users focused on long-term privacy assurances, these models are often preferred over large commercial providers.
Anonymity and Data Collection
Some VPNs are designed to collect as little personal data as possible.
Mullvad, for example, does not require an email address or personal details. Users receive an account number and nothing more.
NordVPN, while secure, follows a more traditional account-based model, which is less appealing to users seeking maximum anonymity.
Transparency and Audits
Transparency has become a major trust indicator.
VPNs such as Proton VPN, IVPN, and Mullvad:
- Publish independent security audits
- Offer open-source applications
- Clearly document their ownership and operating model
While NordVPN has undergone audits, some users prefer providers that expose more of their software and decision-making process.
Pricing and Business Model
Flat, predictable pricing is increasingly favoured.
Providers like Mullvad and IVPN avoid long contracts, promotional pricing, and renewal price increases. This creates a clearer relationship between the user and the service.
NordVPN’s pricing is competitive during promotions but significantly higher at standard rates, which puts some users off.
Feature Philosophy
NordVPN focuses on offering a wide range of features, including double VPN routing, malware filtering, and mesh networking.
Many alternatives take the opposite approach, prioritising:
- Fewer features
- Stronger core privacy guarantees
- Simpler, easier-to-audit systems
For users who value reliability and clarity over feature count, this difference is important.
When NordVPN Makes Sense
NordVPN is still a solid choice if you want:
- A large global server network
- High speeds for streaming and general use
- Easy-to-use apps across many platforms
- A well-known, mainstream provider
For casual users, it is often more than sufficient.
When Alternatives Are a Better Fit
Users commonly choose alternatives before NordVPN when they want:
- Maximum privacy or anonymity
- Minimal personal data collection
- Open-source software and clear audits
- Ethical company practices
- Simple, predictable pricing
In these cases, NordVPN is not the default option.
Frequently Asked Questions
Is NordVPN bad?
No. NordVPN is a reliable and secure VPN. Many users simply prefer alternatives that offer greater transparency, simplicity, or anonymity.
Why do people choose Proton VPN over NordVPN?
Proton VPN is open-source, independently audited, and based in Switzerland, which offers strong privacy protections.
Which VPN collects the least personal data?
Mullvad VPN collects the least personal data and does not require an email address to create an account.
Is NordVPN safe to use?
Yes. NordVPN uses strong encryption and modern security standards, although some users prefer providers with higher transparency.
What is the most private VPN?
For anonymity, Mullvad is often considered the strongest. For transparency and audits, Proton VPN and IVPN are frequently recommended.
Final Perspective
NordVPN is a capable VPN, but it is not always the best choice for users who prioritise privacy, transparency, or trust over brand visibility.
By understanding what different VPN providers optimise for, users can choose a service that aligns with their actual needs rather than marketing claims.
